Sasha is very good at producing computer-generated graphics, but she is not as talented at designing logos. The other assistant, Maurice, is skilled at designing logos with pen and paper, but is not very efficient when working on the computer.In the past, Hector had Sasha and Maurice each perform some design and some computer work. This book illustrates how to see critically by deconstructing a design and it gives you the understanding to construct your own really good logos. It is a nonstop discussion of design contrasts and relationships that you can apply to any design process, not just to logo design. Really Good Logos Explained was coauthored with Margo Chase, Rian Really Good Logos Explained: Top Design Professionals Critique 500 Logos and Explain What Makes Them Work is written by Margo Chase; Rian Hughes; Ron Miriello; Alex W White and published by Rockport Publishers. Select search scope, currently: catalog all catalog, articles, website, & more in one search; catalog books, media & more in the Stanford Libraries' collections; articles+ journal articles & other e-resources Researchers analyzed 597 companies to answer this question. They discovered descriptive logos (those that include visual design elements that communicate the type of product) more favorably affect Author: Margo Chase. Summary: In Really Good Logos, Explained, some of today's top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work. eBook, English, ©2011. Edition: View all formats and editions. Publisher: Rockport Publishers, Beverly, Mass., ©2011. Show more information. A good and memorable speech will utilize all of them together. For instance, a politician may establish rapport by mentioning her up-by-the-bootstraps childhood (ethos), speak about the unifying power of the country's citizens (pathos), and then go on to explain how her election will bring about these ideals in practicality (logos).It's also not uncommon to see all three used in the same Really Good Logos Explained. ebook ∣ Top Design Professionals Critique 500 Logos and Explain What Makes Them Work. By Margo Chase. Read a Sample. Format. ebook. ISBN. 9781592534272. Author. Margo Chase. Publisher. Rockport Publishers. Release. 01 May 2008. Subjects. Art Nonfiction. Find this title in Libby, the library reading app by OverDrive. zVFCC.